Wayfinding signs and Directory signs – more than marketing!

Way Finding Architecture signs are finally being integrated into more the greater communications realm.

A few years back, but not that long ago, when SignForce did the way finding signage for Morningside Medi-Clinic, a large private hospital in Sandton, Johannesburg, South Africa, we did our best to make sure that all the signs on the premises – from when people drove into the parking area until they reached their desired doctor or other destination – was all integrated and clear, especially as there was a lot of renovations and construction taking place at the time.

I had been working on the project for about five months when I was standing in one of the many foyers, and watched as a number of people evidently searching for something. Being the nosy person I am I asked if I could assist, and all, bar none, were lost – so much for my boards and ego. They had followed our carefully planned signs, yet were didn’t feel like they had been helped at all. The challenge we had failed was leading people through the labyrinth of passages and stairs, without making the hospital look like the proverbial Christmas tree.

Today, with the advent of YouTube and so many other digital aids, this can be made so much easier. I was reading an article on LinkedIn, for a group titled Architectural Signage, and the writer (and subsequent comments) were chatting about what is being done at the Royal Melbourne Hospital where patients are issued with a letter when they book their procedure, and the letter refers to a web based video that can be watched so the patient’s can see where they are going in advance, reducing their stress on arrival. A similar video is also made available to visitors on site at the hospital.

What a brilliant concept. While this will certainly not remove, or even reduce, the need for way finding signs and directory boards, because of it’s integrated nature it is certain to make finding one’s way around any facility a lot simpler. And from the perspective of a sign maker, this is the first time I have come across any idea where technology and way finding and directory signs are integrated. I believe if designed and implemented correctly, the integrated approach can make visitors lives much simpler, possibly for no other reason than what is referred to as using the mind as a magnet – that is being prompted in advance what to look for.

SignForce’s is a full service sign company, and with our understanding of consulting, internet, design and signs, we are well positioned to assist you to integrate your way finding architecture and signs. Contact the writer now for more information.

Arnold N. Pollak

arnold@signforce.co.za

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Is my low tech #Sign job in jeopardy?

Is my low tech #sign JOB in jeopardy?

With all the advances made in technology, especially with relation to the #sign industry, there are times that I wonder if I am in danger of losing my job to a computer. This may happen as artificial intelligence (commonly known as AI) improves, but I am not sure how creative AI thinking is. While there are times I get concerned about the value I add to my client’s and thus about my job security, there are also times when I think – or realize – that as much as technology improves, there are certain skills that simply require ‘out of the box’ thinking.

For me this was highlighted when two incidents happened within fairly close proximity to each other.

The first was a YouTube video I saw and the other was a job I was asked to print. The video is by a somewhat radical news reader, @Liz_Wheeler from TIPPING POINT on OAN who is not scared to ask very hard questions – she doesn’t always answer them – but the fact she stirs the pot should create enough fodder for some interesting dialog. The particular idea I am referring to can be found at https://www.youtube.com/watch?v=mLAS_p-6Rnc where Liz takes an extreme view on how far the ‘trans’ movement can or should be pushed. In particular she makes the comment “can a teenager buy alcohol because he identifies as over 21 years of age”. This got me thinking about how young adults are viewed and treated in society at large, in MY society in particular and how, being so much more tech savvy, they could replace this old goat.

The second was when my son asked me to print a graphic for a school project. The graphic is a beautiful design that was done by a 14 year old class mate. The design is beautiful and one can easily see the thought and effort that has gone into the design, and I am sure that once printed, the design will achieve the desired objective and help sell products at the school’s market day.

What got my brain linking the two was the lack of ability of the tech savvy 14 year old to complete the task  – something which I have seen numerous times with well respected designers who, while they can make the design come to life on paper or a screen, are unsure how to get the design to come TO LIFE if a 3D model of the design needs to be produced.

The ability of a designer to get their brilliant design off a piece of paper and onto a 3D model is, sadly, much rarer than one would imagine, and as such, the FEAR that MY #sign job is in jeopardy of being lost to a less expensive, much more sophisticated software package is certainly reduced.

If you have a brilliant design that you want made into a 3D model, contact us st #SignForce where we have almost two decades of experience making 3D masterpieces from beautiful paper designs.

Contact us now on + 27 (0)11 440 7525 / 4 or arnold@signforce.co.za

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