I sell signs for a living, and am a PROUD sign salesperson.
That said, in reality, I do not sell signs. I consult with prospects on their sign requirements, with the objective of ensuring that any money they spend is an investment in marketing.
At times this may mean advising people that the signs they want are not the best investment they could make, because I believe that in the long run people who respect my advise will become long term clients.
In the almost 14 years I have been selling signs one of the trends I have noticed is that prospects expect me to offer advice – in other words act as a consultant.
I cannot understand why ALL my competitors do not see themselves as sign consultants. Could it possibly be because they see themselves as order takers, not because they do not give advise, but because [they believe] their prospects are not prepared to pay for the advise – or could it be because they are too scared to be held accountable for poor advise?
At SignForce we have built our business on giving the best advise we can. It has worked for us, so why wouldn’t it work for our competitors?
If you are looking for advise on how to make your investment in signs pay off, contact me, Arnold N. Pollak, and I will give you the best advise I can.
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