#SignForce has recently completed a #sign that took W A Y longer than expected or planned to manufacture because of an issue with the painting of the logo.
Somehow the base of the sign got ‘damaged’, and then when it was painted there were distinct ‘sanding’ scratches in the paint. Well it took a number (about 12) coats of paint to get the sign to a level where we were happy with the quality of the paint work.
Unfortunately our celebrations were short lived because as the sign was about to be shipped we noticed that the paint was ‘reacting’ with itself. This at a time when the client HAD to have the sign delivered so we did not have the time to start over before we delivered.
Turns out the client is happy with the quality, but was more upset with the delay in the sign been installed. Which begs the question, what defines GOOD QUALITY signs?
My thinking has always been that at #SignForce we strive to achieve a level of quality that exceeds our clients expectations (sadly we don’t always get it right but we aim for it), because we want the signs to meet OUR expectations, which are invariably higher than our client’s expectations. Reflecting on this I have realized that the manufacturing staff strive to achieve a level of ‘perfection’ that will be positively judged by their peers, not only our clients.
This was reinforced by talking to some people in the industry who have this great wallpaper in their office. At first glance the wallpaper is brilliant, however when I pointed out that there was an ‘issue’ with the height of one letter (the height of the letter on the one side of the overlap is about 6 mm smaller than the height of the letter on the other side). This boils down to the line being about 3 mm out, an ‘almost’ imperceptible variance, but one that (apparently) is constantly noticed by people in the trade.
As mentioned, while we at #SignForce do not always get it right, we do our best and sometimes have to do the work over a number of times, in order to ensure that we are happy with the quality of the work we produce.
If you are in the market for #signs, any sign to make your business visible, contact David or Arnold at #SignForce and we will do our best to assist you.