How do I know what sign would work best for my business?

How do I know what sign would work best for my business?

This is not a simple question to answer.

What will work best for one business may not work best for another business or even a similar business in a different location.

When deciding what sign or signs will work best for your business, it is worth getting input from a signage professional (we have a few at SignForce) who can advise on the different types of signs while taking heed of your budget and what you intend for your sign to achieve.

A general guideline is that your sign needs to STAND OUT, be VISIBLE and convey your intended MESSAGE in a manner that will make the sign achieve it’s intended objective.

If you are a retail outlet, your sign requirements are generally also be dictated by your landlord, especially in malls or shopping centers.

As a general rule illuminated signs work better when the light projects through the face of the sign, as opposed to the sign being HALO illuminated, where the light is reflected of the backing BEHIND the sign, especially if the sign is required to be read from a distance.

In addition to location and landlord requirements, what sign will work best for your business will depend on (1) your budget, (2) where the signs are to be located – for example not all retail outlets allow for the sign to project from the outlet, (3) what message you want the sign to deliver and (4) how far from the signs the reader needs to read the sign.

For a no obligation consultation to assist you to find what signs will best fit your budget and work best for your business contact SignForce now on 0861 744 636 or +27 (0)11 440 7525 or info@signforce.co.za

How SHOULD signs be cleaned?

How SHOULD signs be cleaned, aka How do we clean our signs?

Lets start off by stating that it is always best to get in a professional SIGN company to clean your signs. This does not include simply dusting a sign which the business cleaner can – and should – do.

When referring to CLEANING of signs we are referring to when the sign needs to be (a) physically handled and / or (b) will have chemicals touching the sign and / or (c) may require the sign to be opened and / or moved.

While it may seem expensive to get a sign company that does sign cleaning in to clean your signs, the cost is generally far lower than replacing ANY ELEMENT of the sign. For example, if the sign cleaner touches and cracks a sign, or puts too much pressure on a pin and breaks the pin off the sign, or the sign cleaner uses the incorrect chemicals which can either drastically reduce the life of the sign or break it. It is quite something to see an Acrylic sign shatter, but not something that you want to happen because you have used the wrong chemical or chemicals.

If you are going to try clean your own signs it is generally best to stick to water and a dish washing detergent, using a SOFT, NON-ABRASIVE cloth. Handle the sign lightly and remember to remove ALL residue of the chemicals when finished cleaning otherwise the sign WILL streak and look tatty.

For more information on or assistance with cleaning your signs contact Arnold of SignForce now on +27 (0) 11 440 7525 or email us at arnold@signforce.co.za

The Signs of Pride

Pride!

Pride is an amazing emotion!

It can lead individuals and nations to war and destruction and it – the same emotion – can push those same individuals and nations to unimaginable heights.

Pride can also be broken down into a number of categories, for example pride in one self, pride in one’s work, pride in one’s nation and so on.

I do believe that is pride in (a) oneself, (b) pride in one’s work and (c) pride in one’s workmanship that leads to upliftment and a desire to excel.

I for one take great pride in the work SignForce puts out. I feel an immense sense of pride when I drive down a road and can point out the jobs that I know SignForce has completed. My sense of pride is for more than the mere fact that we have successfully completed a job, it is from HOW the work was completed. More than the visible workmanship, the thought processes that have resulted in a successful, brilliant looking sign that makes the people who worked on the sign, the owner and SignForce proud.

A great example is the accompanying photo. A job well done and worth being proud of.

Proud of workmanship

Cut out brushed Aluminium letters

Individual cut out letters

Brushed Aluminium letters on an invisible frame installed onto a hard rock wall

What defines GOOD QUALITY signs?

#SignForce has recently completed a #sign that took W A Y longer than expected or planned to manufacture because of an issue with the painting of the logo.

Somehow the base of the sign got ‘damaged’, and then when it was painted there were distinct ‘sanding’ scratches in the paint.  Well it took a number (about 12) coats of paint to get the sign to a level where we were happy with the quality of the paint work.

Unfortunately our celebrations were short lived because as the sign was about to be shipped we noticed that the paint was ‘reacting’ with itself.  This at a time when the client HAD to have the sign delivered so we did not have the time to start over before we delivered.

Turns out the client is happy with the quality, but was more upset with the delay in the sign been installed.  Which begs the question, what defines GOOD QUALITY signs?

My thinking has always been that at #SignForce we strive to achieve a level of quality that exceeds our clients expectations (sadly we don’t always get it right but we aim for it), because we want the signs to meet OUR expectations, which are invariably higher than our client’s expectations.  Reflecting on this I have realized that the manufacturing staff strive to achieve a level of ‘perfection’ that will be positively judged by their peers, not only our clients.

This was reinforced by talking to some people in the industry who have this great wallpaper in their office.  At first glance the wallpaper is brilliant, however when I pointed out that there was an ‘issue’ with the height of one letter (the height of the letter on the one side of the overlap is about 6 mm smaller than the height of the letter on the other side). This boils down to the line being about 3 mm out, an ‘almost’ imperceptible variance, but one that (apparently) is constantly noticed by people in the trade.

As mentioned, while we at #SignForce do not always get it right, we do our best and sometimes have to do the work over a number of times, in order to ensure that we are happy with the quality of the work we produce.

If you are in the market for #signs, any sign to make your business visible, contact David or Arnold at #SignForce and we will do our best to assist you.

Business Signs that are Too Good To Be True

Reading an article in Fortune (European edition,  2 February 2015, number 1) about “The fund that was too good to be true” – a story about a financial firm that was bound to make investors rich because they had discovered a “new” matrix to predict and win from market movements.
Schemes like this  have been around since the beginning of time and tend to thrive because of people’s ego and greed.

I try to teach my children and students to question everything they are told and read and see – including what I tell them and to question the content AS WELL AS motives and validity of information, as I believe this is the only way to satisfy oneself that what you are being “sold” is true and valid, so you are more likely to ‘get’ what you are ‘sold’.

That got me thinking about the Latin phrase “Caveat emptor” defined by Wikipedia as “kævɛɑːt ˈɛmptɔr/ is Latin for “Let the buyer beware”[1] (from caveat, “may he beware”, the subjunctive of cavere, “to beware” + emptor, “buyer”).” – and had me wondering,  just how informed should or does a buyer need to be – especially when purchasing large ticket items –  and should buyers need to worry themselves about the make up if the goods (in this case business signs) they purchase – as long as the goods meet the specifications and fulfill the needs of the client.

All this thinking came about because of a sign we at #SignForce are refurbishing a large, high ticket business sign.  When we opened the sign the internal workings and ‘creative’ system that got the sign illuminated were ingenious,  however, if the client had been more aware that the sign could not be maintained, as well as of the make up of the sign, I have to question if they would have been happy to pay the full fee for, or even accepted, the sign.

At #SignForce we believe in and strive to educate,  be transparent and working with you,  our client,  to make sure you get what we have sold.  We are not perfect so we don’t always get it right, but that is what we strive for.

For more on how #SignForce can assist you with your large and small sign requirements,  call us on + 27 ( 0 ) 11 440 7425 or email david@signforce.co.za or arnold@signforce.co.za

Why rushing when making a business sign is almost a GUARANTEE of failure

Rushing a sign – Almost a guarantee to make a mess

I love the saying “ the quality is generally remembered long after the headache of the delay “

We believe every non-cyber business needs a sign – and even some cyber businesses – need a sign. As the true, old adage goes – A Business Without A Sign Is A Sign Of No Business 

However, because we believe that all businesses need a sign does not mean that everyone agrees, especially when setting up the business and planning a budget. As such, we often see businesses that only remember they need a sign the day before they open their doors, when their budget has been depleted, and then they expect us to deliver their quality, complex sign the next day. 

Most people do not understand what makes a sign work, and they do not understand the process that goes into making a sign. While this is as it should be, it does bring it’s own challenges, especially in this modern world of IMMEDIATE GRATIFICATION where many people believe that they can simply make a call or send an email and their custom sign – custom design, custom colours, custom size – will pop off the shelf and be ready in a matter of hours – which is not always realistic or possible as most components are HAND MADE.

The process involved in making signs is generally a very simple one consisting of a number of time consuming, labour intensive steps.

  1. The sign needs to be designed. Even when our clients have and supply a logo, very often the logo is not in a format that we can manufacture from. This takes a designer time to prepare.

  2. The sign needs to be manufactured. Depending on the sign this process can consist of computerized and / or manual labour. When manual labour is involved each component is made by hand, and this takes time to get a quality finish.

  3. When necessary the sign needs to be coloured to match the client’s colour specifications. Another manual, time consuming and labour intensive process.

  4. The sign needs to be prepared for installation – to ensure that the sign looks like the client’s name and / or logo and ensure that the image the sign projects is as per the client’s expectations. Another time consuming, manual labour process.

  5. If the sign needs to be illuminated the entire process of wiring and connecting the lights is a time consuming, labour intensive process.  
  6. Finally the sign needs to be installed, which is ALWAYS a time consuming, manual process.

As can be seen from this extremely oversimplified list, there are generally a number of manual, time consuming, labour intensive processes involved in the production of every sign.

It is because of the manual component that rushing a sign is more often than not a guaranteed recipe for something to GO WRONG, for the finished product to be poor quality, and ultimately for the sign to be rejected.

It is always advisable to ASK your sign maker HOW LONG they expect it will take to make and install your sign, then, unless they have a guarantee associated with the deadlineadd in a few days to make sure that you can realistically plan for when the sign will be installed.

For signs with a GUARANTEED deadline contact us at SignForce. We design, manufacture and install your quality signs, starting with the view that your successful sign needs to deliver on your expectations.

Call now on +27 (0) 11 440 7525 or email us at arnold@signforce.co.za or david@signforce.co.za

You can also view our gallery at http://www.signforce.co.za/gallery.php or view pictures at Google+https://plus.google.com/b/118104575416251079229/+SignforceCoZaforbestsigns or FaceBook https://www.facebook.com/SignForceSouthAfrica

#SignForce  #BusinessSigns  #Signs

Who advises your business on signs?

Who advises you on the signs you need?

I was recently asked to meet a prospect at their business premises where the brief was so vague that it is almost impossible to quote.

While that is a common challenge – especially for internet inquiries – it is seldom the case when we meet face to face on site. However, that is not the issue. What is more important is that the client had recently renovated their premises, and because they were so intimately involved, they did not seem to notice that the doorway from their reception to the offices had a step which is not only almost invisible, it is also such a strange height that someone is bound to trip over the step.

While the client HAS requested a DISCLAIMER – something that EVERY BUSINESS should have, a disclaimer on it’s own may not cover the landlord when someone injures themselves because the landlord has been made aware of the danger of the step, and if they do not protect their staff and visitors, they could be liable in the event of an injury.

Having a professional sign consultant come in to advise may not mean that all the bases are covered, but at worst it is a fresh pair of eyes looking at your premises, and at best you may find that the advise you get saves you money, and even more importantly, if the signs do what we at SignForce believe they are supposed to do – be a great marketing tool meant to attract more prospects to your business so you can sell more products and services, you will have benefited greatly.

At SignForce we believe it is worth paying for the advise of a professional so that you don’t feel compelled to use the supplier to provide the signs, while still getting the maximum benefit.

At SignForce we believe in offering advise, it is how we have built our reputation over the past 15 years, so if the market for signs that are intended to help you improve your business, email arnold@signforce.co.za or david@signforce.co.za and let us help you grow your business.

http:www.signforce.co.za

Is SIGN QUALITY more, as or less important than PRICE

Is quality dead and should it be buried?

Riding the emotional roller coaster that is life, especially in the soft economy that we are currently experiencing in South Africa in 2014, I have been wondering more and more about whether people are becoming so desensitized and expecting of poor service and poor quality that they are simply no longer prepared to BUY QUALITY and would rather look at the short term cost.

At SignForce we focus on giving advice and delivering the best quality signs we can. When we offer advice it is because we believe the signs we recommend will IMPROVE OUR CLIENT’S BUSINESS – and we want our clients to GROW so we can grow with them.

There have been occasions when we have advised against our client’s buying certain signs because we look at our clients business as our own, and if we feel we would not spend OUR money on a specific sign, then we advise our clients AGAINST spending their money.

In general we have found this works for SignForce because it entrenches SignForce’s integrity and ensures that the advice we offer is in our client’s best interest. We are very aware that we are not always correct, but we do bring a number of years of marketing studies and practical experience to the table, so more often than not our advice WORKS.

Of course going to site to assess and offer the advice comes at a cost, and more and more of late we are finding that prospects are looking to us for the advice yet not going with SignForce for the final manufacture and installation of the signs because they can show our designs – designs which incorporate our advice, experience and expertise – to our competitors who may use different materials and then charge less for the final product.

Yes, it is true we do charge a small premium for our advice and expertise, but more importantly we charge because we only believe in using QUALITY products, and we believe our advise and products will earn the small premium we charge back to our clients over and over and over again. We also honor our guarantees, we carry insurance and we pay our staff a fair, living wage. We also build in a small fee because we are very aware that if we called ourselves a DESIGN or BRAND SPECIALIST company this would be the norm, but for some reason the sign industry’s design aspect – one of our highest costs – seems to be viewed and expected as a ‘free service’. Any idea’s on how we can change this perception will be greatly appreciated.

That we lose jobs and long standing clients to competitors who do not necessarily use the same structural designs or materials we do but DO come in at lower prices makes me wonder if we are not nurturing our relationships enough or if our prospects are simply becoming more and more price sensitive to the point where they are prepared to invest in the same sign more than once over the expected life of the sign simply to save a buck now. (SignForce have seen time and time again the HIGHER long term cost of using lower cost materials which is why we do not).  Are SignForce in fact farting against thunder by believing in quality and service? Does the market dictate that we join the masses and ignore quality?

If you are in the market for professional looking, quality signs, or simply require advice [you are prepared to pay for] on how best to get your business seen – email arnold@signforce.co.zaor david@signforce.co.zausing the subject line: ADVICE PLEASE and we will get back to you as soon as possible.

http:www.signforce.co.za

Soccer and signs

With the 2014 soccer world cup in full swing, what – if anything – can we learn from the soccer, especially in relation to signage.

What we all know we can learn is that no matter how well you play, if you bite your opponents you WILL be excommunicated from your environment, as certain taboo behavior does tend to be frowned upon by the world at large.

We can see, if we watch ANY of the games, that SIGNAGE is HUGE in the world cup.  EVERY pitch is surrounded by digital billboards with scrolling (altering) messages.  It is no secret that the advertisers pay top dollar to get their messages seen, and we have to believe that the businesses with the large advertising budgets know and have tested the value of SIGN advertising.

While your sign location may not get the billion plus viewings every 90 minutes, if you have a sign that is easily legible, well positioned and has a clear message – including a call to action where possible – your sign will most likely turn out to be an invaluable investment.  There is a good reason that signs are referred to as THE SILENT SALESMAN.

If you are looking to increase your business, using signs that WORK is an excellent investment.  To assist you with your investment contact SignForce and we will gladly advise and get you a free, no obligation quote.

 

Do quality and reputation count more in a soft economy?

Does quality and reputation count, especially in a soft economy?

At the risk of being eaten alive by our competitors and associates, it is difficult to admit that the signage industry in South Africa (I don’t know enough about the rest of the world to assume they are the same) is a poorly perceived industry, with an image that is on a par with used car salesmen.

While this reputation may not be entirely deserved, because there are a number of astute, extremely professional artisans and business people in the industry, as with every industry (and every facet of life) it only takes a small percentage of a population to taint the reminder of the industry. (I have read that it only takes 5% of a population to be lawless for the entire population to be viewed as lawless and the society as being in anarchy).

With this in mind, one should be extremely astute when looking for a sign supplier. It is not all about cost (well at least it should not be) but also about potential quality. Unfortunately while cost is associated with quality, and it is true, better material and better staff do come at a higher cost, a higher price does not necessarily always translate into better quality.

At SignForce we INTENTIONALLY only use quality products from reputable suppliers that we know will (mostly) work as the manufacturers promise in their marketing material. We took the decision to stick with one range of quality materials many years ago when a staff member made a simply mistake and used a six month vinyl on a sign that should have been decorated with seven year vinyl. The reason for the mistake was a simple lack of concentration as the ONLY way for the life of the vinyl to be identified was the colour of the lines on the paper on the rear of the vinyl.

I mention this as there are a number of unscrupulous suppliers who, in order to make an extra buck, will sell a seven year vinyl, and supply a vinyl with a shorter life. If we as sign suppliers cannot simply identify the life of a vinyl from the front, there is no way that you as a client will be able to know in the first three to six months, but will find out soon enough when the vinyl starts shrinking, peeling or cracking. Then the real fun begins and this is where reputation and time in the market count.

You purchased a seven year vinyl, so you contact the supplier – who nine times out of ten – turns out to be untraceable, so you end up having to remake or refurbish your signs, at YOUR, additional cost.

As mentioned, reputation is important. Like no long term marriage will have no disagreements, it is highly unlikely that any business that has been around for many years will not have some disgruntled clients, if history is what we judge a behavior or trends by (and it tends to be) then if a supplier has shown in the past that they honour their guarantees, you can assume that, all things remaining equal, the company will continue to honour it’s commitments.

Of course there are costs associated with longer life materials, guarantees, better staff and honouring agreements, so one has to ask, if the potentially higher cost is worth incurring, or stated differently, does quality count?

One has to ask what is the value of the potential piece of mind? Is it worth the additional cost NOW to potentially have a sign that will last longer, or at least deliver as promised? This is a question that is more pertinent in a soft economy when every cent seems to be harder to come by, and when, in the long run, the additional cost may in fact save one a LOT of money.

If you are in the market for quality signs, contact SignForce on info@signforce.co.za or +27 (0) 11 440 7525 and we will do our best to assist you by delivering what we promise at fair value.